EaSI Technical Assistance Microfinance - Workshop on social media in digital marketing

Digital Marketing has unleashed a new potential to promptly get in touch with new customers and deliver the best offers at a low price. However, to profit from the online approach and digital tools available on the market, the social networks’ ecosystem and specifics behind of each of the websites and online platforms need to be understood.

To share the best practices within the Polish Loan Funds representatives on how to make use of available Digital Marketing tools and techniques, this microfinance workshop was structured to cover the fundamentals of effective promotion via Social Media channels, and to examine the key principles of creating a social media strategy, highlighting the following aspects of content:

• defining marketing goals
• target group analysis
• content creation principles (with examples)
• basics of analysing the effectiveness of activities
• basic methods of acquiring subscribers / followers and unusual promotional activities

The interactive nature of this microfinance workshop and a limited number of participants will set a good stage for all the attendants to dwell on the topic of Digital Marketing and practice new knowledge on several example tasks and cases.

In addition, a set of basic tools and applications to create graphics and visual content will be presented to the audience of this microfinance workshop.

Please note that the talked language will be Polish.

Due to the nature of the event and the limited number of participants, the registration to this workshop is held internally by Polish Union of Loan Funds for its members only.

Other European microfinance providers, either selected as EaSI Technical Assistance beneficiaries or interested in applying for the programme can contact easi [dot] tafs [dot] de (easi[dot]ta[at]fs[dot]de) to request participation in or organisation of similar events.